The Government is far from progressive in the use of online communities, and the opportunity to interact with Government representatives online in an open forum is, perhaps intentionally, very limited. The Department of Human Services has however nominated an online spokesperson, Hank Jongen. As this article points out, there’s an understandable misconception that Hank is in charge of DHS, but he’s essentially their marketing spokesperson. DHS or Hank have worded this as “Department of Human Services General Manager responsible for informing Australians about Australian Government support, services and payments.” There are in fact approximately 30 other “General Managers” in DHS. The real people in charge of DHS and Child Support are listed here. Hank is however far more quickly accessible if you have questions or feedback regarding any aspect of the Department of Human Services. There’s also Facebook page for the Hon.Alan Tudge, Minister for Human Services.
Hank has a long successful award-winning career with the public service. Content Group states “Hank has been a Senior Australian Public Service Executive for more than 20 years. He has been responsible for national strategies supporting key government reforms and had a major role in the creation of Centrelink. Hank was awarded the Australian Public Service Medal for outstanding public service as Centrelink’s media spokesperson and leading innovations in communication.”
The Content Group article also quotes Hank directly :
“What we are doing is by engaging with people and demonstrating to them that we’re not the cold bureaucracy, slowly but surely we are shaping those perceptions.”
Every good marketer values feedback direct from their customers. You are able to interact with DHS via their appointed spokesperson via two mainstream social media channels :
Facebook (tag #reformcs)
Department of Human Services General Manager responsible for informing Australians about Australian Government support, services and payments.
Twitter (tag #reformcs and @reformcs)